How to create a location on Instagram (+ reasons why you should)

Marketing News


Adding your location to Instagram is often an underrated feature for brands.

For brands, there are two main reasons to use it: Share your business location with your followers for greater discoverability or show a little personality with fun location names.

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Whatever your purpose, learn how to create your own custom location on Instagram in a few simple steps.

1. Log in to your Facebook application and create a post.

how to create a custom location on Instagram step 1

2. Select “Look in.”

how to create a custom location on Instagram step 2

3. Allow Facebook to use your location or select one on the map.

how to create a custom location on Instagram step 3

On the search bar, type the name of your new custom location and click the + symbol below. Even if someone has already created a location with the same, you can still create your own.

how to create a custom location on Instagram step 4

5. Add your custom location name and location details, then click “Save Custom Location.”

how to create a custom location on Instagram step 5

6. Your new location is now available on Facebook and Instagram. how to create a custom location on Instagram step 6

When you create a custom location, it automatically creates a business profile page. If you’re having trouble seeing your newly created location, here’s what might have happened:

  • It takes a few hours to show your location on Instagram.
  • Facebook does not recognize your new location as valid due to the limited details provided.
  • You have not claimed your business profile page.

Can you create a location on Instagram without Facebook?

Currently, there is no way to create a new location on Instagram without relying on its parent app, Facebook. The only locations you have access to are those already available on the application.

However, this is not necessarily a bad thing. So many brands and individual users have done the hard part for you by creating fun and relevant custom names that you can use on your posts.

For example, this brand used the “Coffee Time” location name to add to an image that contained several coffee drinks.

example of how to use location labels on Instagram

In this case, the location name serves as another signal of what the placement is about and may create a little more interest in your brand.

Some brands and users also use location tagging as another branding opportunity.

Take The Bearded Marketer.

example of how to use location labels on Instagram

He has created a custom location name to add to his Instagram posts, which can help with brand recall.

How to add your location to your Instagram story

  1. Swipe left to post a story and click on the emoji icon.

    how to add your location to your Instagram story step 1

  2. Search for the “Location” feature.

    how to add your location to your Instagram story step 2

  3. Find your location name or address.

    how to add your location to your Instagram story step 3

  4. Click on your location and place it where you want it on your Story.

how to add your location to your Instagram story step 4

So whether you’re looking for a new way to get in touch with your audience or want to improve your store’s discoverability, these tips will help you easily create a location on Instagram.

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